Hamish Watson McLaren

It’s commonly believed that price alone determines whether something is likely to sell. It matters, naturally, but you also need to take into account other factors. The way you promote your images matters. One of the things you need to take into account is your product photos.

When selling furniture, the look is everything. It’s part of the experience, and bear in mind that 55% of people say that they’re willing to pay more for a better experience.

The point is people need to visualize how a piece of furniture is going to look in their home, and you’re going to learn how to do that.

High-Quality Only

 It goes without saying that the images of your furniture should be in HD. If you look at retailers like JMD Furniture you’ll see that every image has been taken with a DSLR camera and fully edited so that people can easily visualize what that furniture piece will look like in their home.

Incorporate Alternate Views

Don’t make the mistake of only taking a picture from one angle. When buying furniture from someone, buyers want to know there are no hidden scratches or scuffs at the back.

They also want to get a better idea of positioning and what something will look like from each side.

At the very least you should have pictures from the front, the back, and the side.

Blank Backgrounds Only

The focus should be on the furniture and nothing else. Don’t just take a picture of your furniture based on where it is in your office.

Create a background for it. White or off-white works best. There should be nothing else in the picture to avoid taking the attention away from the furniture itself.

Should You Hire a Photographer for Your Furniture Photos?

This is where there’s a big debate raging. You don’t have to hire a photographer to take pictures of your furniture, but there are benefits, including:

• They will supply professional camera equipment.
• They have a good knowledge of photo editing.
• You’ll know that you’re getting all the best angles.

Of course, it depends on how much furniture you want to sell and the prices you expect to get. It may not be cost-effective to hire a photographer.

This is a decision you need to make yourself, based on the pros and cons.

Look to the Best

Taking pictures of your furniture is not about being artistic. Look at what the professionals are doing. Utilize their angles and best practices.

It’s the most important piece of advice because your market is conditioned into knowing what they expect. There’s no point in reinventing the wheel.

Last Word – Don’t Give Up

It takes time to get the right photos. Take lots of different shots and examine the results on a computer. Don’t expect to finish your shoot within an hour or two.

It pays to spend the time on getting the right shot and perfecting your photos. You’ll get more serious inquiries and be able to command better prices for whatever you sell.

Are you ready to start taking photos of your furniture?